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About us > The Team

SEDS is built on a collaboration of experts both internally and through external partnerships. We are experts in sustainability, project management, building, training and motivation. Our sustainability experts have already paved
the way with many renewable technologies and sustainable building, including having worked with NASA in the
1980’s. This team is then boosted through partnerships with external sustainability experts and like-minded motivational leaders all working towards a common goal.

We don’t stand still and feel that it is vital to be open to working with the right people, creating new relationships,
and continually building our knowledge and expertise.


The Team
The Advisory Board
Steve Mills - CEO and Founder
John Prewer
James Dunne - Managing Director
Bob Harris
Des O’Reilly - Finance Director
Sir John Whitmore
Dr Graeme Codrington – Head of Communications
David Sanders
Natalie Liddle - Marketing and Licensing
Simon Milton
Richard Dunne

The Team:

Steve Mills – Director and Co-Founder of the Group
Steve’s first major business success story was A1 Loft Conversions Ltd, part of the A1 PMS Group and one of the UK’s leading loft conversion companies – building 200+ projects per year – a company which prides itself on the high quality of its customer service which generates over 60% of its work through client referrals. For several years now, Steve has focused his attention on ways to address today’s environmental issues and to design and promote sustainable solutions. Not only he is the founder of SEDS but also co-founder of Aspire to be Green – a company created to develop and communicate cost effective, sustainable products and services concerning ENERGY, FOOD, WATER, SHELTER and BIOMASS.

James Dunne – Managing Director
With a background in sustainable printing and sales, James is both knowledgeable and passionate about sustainability and the environment. He is instrumental in ensuring that projects are run smoothly and that the group’s reputation for excellent customer satisfaction throughout its brands is maintained.

Des O’Reilly – Finance Director
An F.C.A qualified Finance Director with UK, European and International experience, Des has worked for both private and public companies in diverse businesses including motor vehicles, the food industry, pharmaceuticals and the export of construction materials to the U.S.

Prior to joining the Aspirational Living Group Des worked for Bausch and Lomb until recently a Fortune 500 Company. Beginning as Ireland Finance Director, Des then moved to head up their U.K finance team before joining the European Headquarters as a Director and lead person in outsourcing and shared service centres, developing and implementing this model over 15 European countries.

Des, who also has a wealth of experience in pensions having served as Chairman for a number of pension funds, has proved himself to be a strong, valued and instrumental addition to the team..

Dr Graeme Codrington – Head of Communications
A leading world expert on corporate talent and the future of work, Graeme explores how people connect with each other, applying his research and insights to people strategies, especially how to connect with valued customers and talented staff, across different generations. His unique style combines multimedia and humour with thought leadership and quality research to present a powerful message about people strategy.

Greame works with large multinational and listed companies, medium sized corporations, as well as professional associations and non-profit organisations. His client list includes some of the world’s best known brands, including IBM, Deloittes, Barclays, Old Mutual, Unilever, BMW, BDO, Johnson & Johnson, Anglo American and Microsoft.

He was voted “Speaker of the Year” (2007) by the Academy of Chief Executives, UK, and is regularly the best ranked facilitator on the programmes he facilitates. He also serves as an adjunct professor for four different business schools, including London Business School. He has shared the platform with
the likes of Edward de Bono, Jonas Ridderstrale and Neil Armstrong.

Natalie Liddle – Marketing and Licensing Consultant
Natalie’s background includes Marketing and Communications Management and Head of Franchise Support roles for various companies. Most recently she acted as Head of Franchise Support and helped build a multi-branded, international franchise. She has joined the team to help build, market, communicate and license the SEDS business model both nationally and internationally.

Advisory Board:

John Prewer – Director and Co-Founder of Aspire to be Green
John is a renowned architect, futurist and inventor. He pioneered the design and operation of aeroponics plants growth systems in an experimental programme in the UK in the early/mid 1970s. He then continued his work in this area for NASA in the 1980s, having produced several modern versions of the aeroponics system since.

For more than three decades John has worked on modular and volumetric hostels, restaurants, flats, houses, student quarters and hotels, as well as modular staircases, lift shaft systems, volumetric plant rooms and sanitary pods for office buildings. He specializes in the design and development of environmentally sustainable manufactured building systems, building materials and components.

John has consulted for many organisations both in the UK and abroad including: The Ministry of Health, The Bank of Mexico, Hilton International, Holiday Inns (Mexico), Quality Inns (USA), Sheraton Town and Country [USA], Forte Hotels, NASA [Houston], BBC, Heathrow Terminal 5, McDonald’s, Microsoft (Seattle, USA), Taylor Woodrow Engineering Ltd,
The Joseph Rowntree Foundation, GE Capital Services, The UK Round Table on Sustainable Development, Gazeley Properties Ltd.

Bob Harris – Senior Sustainability Advisor for Aspire to be Green
Bob is an MCIOB Chartered Builder, professional teacher and one of the founders of a Beacon Award Winning series of environmental and health related courses under the banner of Agenda 21. He is a founder member of the Ecological Design Associations, Chairman of the Research into Lost Knowledge Organisation (RILKO) and a member of the House of Commons/House of Lords Cross Party Associate Environment Group.

He has been teaching and facilitating an ecological building course at Richmond-upon-Thames college for over 14 years and is a visiting lecturer at the London School of Economics. He has been building the Earthdome development over the past two and a half years, and in 2005 and 2008 he was voted by the National Federation of Master Builders as FMB Master Builder of the Year for Energy Efficiency.

Sir John Whitmore
Sir John Whitmore is a pre-eminent thinker in leadership and organisational change. Honoured with the President’s Award by the International Coach Federation, rated as the number one Business Coach by the Independent Newspaper and as having had the most impact on the coaching profession by the UK Association of Coaching, Sir John is one of the leading figures in the international coaching community.

He was a motor racing champion in his 20’s before retiring to run a large agribusiness, a product design company and a Ford Main Dealership. In1968 he gave up businesses to study psychology in the USA, before returning to England to set up a tennis school and a ski school in the Alps licensed by Timothy Gallwey of the Inner Game. Together with other high profile achievers, he formed Performance Consultants, which has been highly influential in introducing new approaches to coaching and business training, and he remains a senior partner today.

Sir John has personally trained some of the leading organisations in the world, such as Deloitte, PricewaterhouseCoopers, Barclays, Lloyds, Rolls Royce, British Airways, Novo Nordisk and Roche.

He organised leading edge conferences and is the co-creator of the ‘Be the Change’ movement.

David Sanders
David runs his own advisory firm working with CleanTech entrepreneurs, and he is a co-founder and senior partner of a strategy consulting firm focused on carbon and climate change working globally with blue chip companies and government agencies.

Recent projects have included: providing commercial support for various clean technology entrepreneurs and funds; launching an international carbon fund for a European utility; working with the global mobile phone industry to develop their “Green Manifesto” policy paper (published) ahead of the COP15 climate change negotiations in Copenhagen; developing strategies to enable rural electrification in emerging markets using renewable energy; writing a report (published) for the Carbon Trust on the impact of climate change on shareholder value; and leading and managing the sale process of an international carbon project developer.

Simon Milton
Simon Milton is a brand man and is obsessed by big ideas and making them happen. He has over 20 years experience building brands. He understands what connects people and brands at a more intuitive level. He is driven by authenticity and engaging with people on a more meaningful level. Even in the new non-spin world, Simon still believes that great brands should stimulate the pulse and should be used as a powerful tool to stimulate internal change. Simon is a valuable member of the team and is essential in helping us to communicate our vision and make it happen.

Richard Dunne
Richard Dunne is a visionary head teacher who is passionate about the environment, sustainability educating and developing children. He is:

  • Head teacher of Ashley C of E Primary School, an Ofsted graded Outstanding School and winner of
    the prestigious Ashden Award for Sustainable Energy 2009.
  • University Lecturer on Values Education, Personal Development and Well-Being Leader of the Inspire Antarctic Expedition’s Education Team 2007 to establish an Education Base in Antarctica run on Renewable Energy.
  • Designer of an Antarctic values-based Curriculum for Children aged 9-11.
  • Winner of the Individual Champion for Sustainable Energy Award in November 2007.
  • Sustainable Schools Co-ordinator working with local schools, Authorities and County Councils to develop Best Sustainability Practice in Education – part of the National College of School Leadership’s Pilot Programme.
  • Creator of The Children’s Carbon Charter for Global Reduction in Partnership with the NGO Action Aid, Trustee of the Jane Goodall’s Roots & Shoots Youth Programme that empowers Young People to Make
    a Difference to the World.
  • Chairman of the New Start Trust - a charity that works to bring new sustainable house building ideas and technologies to the developing world. Their aim is to give communities - specifically children and orphans - quality permanent houses to live in.
 


 
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Copyright SEDS Ltd 2009